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Choose the Most Relevant Search Engines
Next, Visit Google (or use your new toolbar) to type in 5-10 different keyword
or phrase searches which you believe searchers interested in your site might
use. Other search engines of note are Yahoo, MSN, and AOL. Google, however contributes
to search results from Yahoo and AOL, so a Google search should let you know
what you need to for roughly 75% of web searches. MSN seach results are provided
by a different engine, Looksmart. Therefore, it is recommended that you check
at least Google and MSN searches to come up with your principal competitiors.
Search Engine Usage:
- Google - 29.5% of searches
- Yahoo - 28.9% of searches
- MSN - 27.6% of searches
- AOL - 18.4% of searches
NetRatings
for January 2003. Results do not add up to 100% as some searchers use more than
one search engine
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