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Web Marketing Index / Search
Web Marketing
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Web Marketing

Optimize Your Title Tag

The title tag of your page is the absolute most important factor to consider when optimizing your web page for the search engines. This is because most engines & directories place a high level of importance on keywords and phrases that are found in the title tag. The title tag is also what many search engines use for the title of your listing in the search results.

The Tag:

Here's the title tag of this page:
<TITLE> Search Engine Optimization Optimize Your Title Tag</TITLE>

Tag Placement:

The title tag should be placed between the <HEAD> and </HEAD> tags within the HTML the makes up your page.

Tag limits:

We recommend that your title tag be between 50-80 characters long (including spaces). The length that the different search engines accept varies, but as long if you stay within this limit you should be ok.

Tag tips:

  • We recommend that you include 1-2 of your most important keyword phrases in the title tag, but don't just list keywords. If you just list keywords you risk being viewed as spamming the search engines which can ultimately lead to you being blacklisted and not included at all. Your title tag should include your keyword phrases within a readable sentence to avoid this problem.

  • Make your title appealing to humans! Don't forget that even if you get that top listing in the search engines your listing still needs to say something that makes the surfer want to click your link and visit your site.

  • Since the length of your title tag could cause some engines to crop it, we suggest placing the keywords at the beginning of the tag when possible to decrease the risk having them cut off.

  • Each page of your site should have it's own title tag with it's own keywords that relate to the page that it appears on.

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