Choose Your Keywords
Next you will want to determine the keywords being used by the sites you have
saved as your competition. to do this, go to the site, then click the 'View'
tab at the top and choose 'source' or 'page source'. One of the first tags on
the page will begin with <meta name="keywords" content=
The tag on metasphere.net's homepage looks like this
<meta name="keywords" content="Web Hosting, Asheville, WNC,
western north carolina,web hosting,flash communications server,web design,Unix,Linux,Windows
2000 server,flash hosting,DS-3,high-speed bandwidth, streaming,reseller hosting,
As you can see, we have selected our keywords for our home page primarily based
upon terms relating to web hosting, with a few geographical keywords, for folks
who wish to do business locally.
Please remember not to copy/paste other peoples keywords directly into your
site. Strings of words in meta tags can be copyrighted, if the page is displaying
a copyright tag, and doing so could possibly bring a complaint, a lawsuit, and
at the very least bad Karma. Your goal is to have a complete list of keywords,
and teaching you to observe other's keywords is intended to help you toward that
goal, not to show you how easy it is to steal. You will also want to choose
from your list of keywords different patterns and combinations of keywords which
reflect the content of each page, not simply paste the same ones into each page
on your site. Each page of your site has a specific focus, and your keywords
need to reflect that to maximize your returns for each page. Build yourself
a good comprehensive list of keywords, and judiciously apply them to the appropriate
pages in your site.
Although we have spent this section talking about meta tags, it is important
to note that while some search engines use meta tags heavily in their indexing,
Google drastically minimizes the importance of keywords in their search indexes.
For this reason, it is important to maximize the use of keywords in the text
of the page, particularly the headlines, title, url paths, and first paragraph
of each page. You are creating your website both for visitors, and
search engine spiders, and a little bit of planning for both will go a long
way. With a little practice, you will find yourself sprinkling keywords into
these text areas quite easily.